Marketing Kit for Dummies [With CDROM] - resenha crítica

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In his bestselling book "Marketing For Dummies, " Alexander Hiam revealed the secrets of effective marketing for every kind of business. In the first edition of "Marketing Kit For Dummies, " he presented a wealth of practical and effective tools and tactics for implementing effective campaigns quickly and cheaply. This new edition of "Marketing For Dummies" offers all the proven advice as the first edition, but with new information and state-of-the-art Internet marketing techniques.Whether your business is large or small, staffed by a few people, a few hundred, or thousands, "Marketing Kit For Dummies, 2nd Edition" offers everything you need to know -- and all the tools you need to implement -- for marketing campaigns that drive business results. Straight to the point and full of common wisdom on what works and what doesn't, this book covers all the bases: Tap into the power of the InternetCreate buzz with publicityResearch, plan, and budget effectivelySet up winning sales promotionsGenerate sales with action adsLaunch winning Web campaignsExpert author Alexander Hiam -- marketing specialist, business professor, and operator of an independent consulting firm -- gives you the handy specialized tools that make marketing a breeze. The accompanying CD-ROM is packed with practical tools from marketing plans, to advertising objective worksheet, to proven and effective Web page templates, and even free stock photography With this marketing toolkit in hand, you'll learn how to: Master the five Ps of marketingEvaluate the effectiveness of your marketing plansDesign a marketing plan that worksPerform customer researchImprove your creative skills -- and your campaignsWrite winning marketing copyDevelop a campaign budget and stick to itBrand your businessDevelop promotional campaignsDesign brochures, catalogs, and newslettersBring customers back with great customer serviceIn a world of mass media and global business, getting your business noticed is imperative to your success. After all, it doesn't matter how great your product or service is if your customers don't know about it. With "Marketing Kit For Dummies, 2nd Edition, " you'll have no trouble bringing in new business -- and more dollars.

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